HomeGoods

Shifting a traditional retailer from product to purpose.

For years HomeGoods told the story of decor for less. But to compete with sites like Wayfair we needed to elevate our message. After all, people don’t just want stuff – they want homes that reflect themselves. And so we created a rallying cry: Make Home Yours.

The campaign delivered double digit growth year over year – huge for a brick and mortar store in the age of Amazon. It also helped gain a place in shoppers’ hearts – with 80% of shoppers saying they’d definitely return to the store, and 81% likely to recommend.