Keds LADIES FIRST
Giving the first sneaker made for women the voice it deserves.
Keds was an iconic brand that needed reinvention. So for its centennial we created a platform that brought Keds original purpose to the forefront – Ladies First. With a fresh take on fashion and feminism we made Keds relevant again with millennial women across the globe – not to mention top tier retailers like TopShop and Collette. In fact it resulted in a 43% year over year growth for the brand.
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For round two of the Ladies First campaign we expanded our squad and continued the storytelling with social videos and editorial with Refinery29.
Ked's owned Women’s Equality Day in New York City with an activation that highlighted the fact that equality is not a one-day proposition.
